In light of yesterday’s tutorial on choosing titles, here are the titles of all my own published papers (including co-authored ones), in chronological order, with my own sense of whether I’m happy with them now I look back. All the full references are on my publications page (along with the PDFs). I’ll mark the good ones in green, the bad ones in red and the merely OK in blue.

The Phylogenetic Taxonomy of Diplodocoidea (Dinosauria: Sauropoda).

OK, I suppose. It does at least clearly state what the paper is about. I’ll give myself a pass on this since it was my very first paper.

Dinosaur diversity analysed by clade, age, place and year of description.

NOT BAD, since the paper was basically a list of many, many results that could hardly have been summarised in the title. I give myself some points for listing the ways I analysed the data, rather than just saying “An analysis of dinosaur diversity” or something equally uninformative.

Phylogenetic definitions in the pre-PhyloCode era; implications for naming clades under the PhyloCode.

NOT BAD again, I suppose, since it was a discussion paper that couldn’t be summarised in a short title. Could I have said what the alluded-to implications are? I think probably not, in a reasonably concise title.

An unusual new neosauropod dinosaur from the Lower Cretaceous Hastings Beds Group of East Sussex, England.

RUBBISH, since it doesn’t name the new dinosaur (which was of course Xenoposeidon). I was young and stupid back then, and just followed convention. In mitigation, it does at least say when and where the specimen is from.

Case 3472: Cetiosaurus Owen, 1841 (Dinosauria, Sauropoda): proposed conservation of usage by designation of Cetiosaurus oxoniensis Phillips, 1871 as the type species.

DOUBLE-PLUS UGLY. But I am going to blame the journal on this one — they have a very firmly defined format for petition titles.

Head and neck posture in sauropod dinosaurs inferred from extant animals.

RUBBISH. What was I thinking, and why did my SV-POW!sketeer co-authors let me choose such an uninformative title? We should of course have gone with a title that says what posture we inferred. The associated blog-post had a much better title: Sauropods held their necks erect … just like rabbits.

A re-evaluation of Brachiosaurus altithorax Riggs 1903 (Dinosauria, Sauropoda) and its generic separation from Giraffatitan brancai (Janensch 1914).

ADEQUATE, since the title strongly implies the conclusion (generic separation) even if doesn’t quite come out and say it.

Electronic publication of nomenclatural acts is inevitable, and will be accepted by the taxonomic community with or without the endorsement of the Code.

BRILLIANT. The best title in my CV. You hardly even need to read the paper once you’ve read the title. The only downside: it’s 12 characters too long to tweet.

Sharing: public databases combat mistrust and secrecy.

GOOD, but I can’t take the credit for that (A) because I was third author behind Andy Farke and Matt, and (B) because the journal chose the title.

The Open Dinosaur Project.

OK, but we should have done better. Something like “The Open Dinosaur Project recruits volunteer effort to analyse dinosaur evolution”. Or, if we were being honest (and prescient), “The Open Dinosaur Project will lie embarrassingly moribund for more than two years”.

Sauropod dinosaur research: a historical review.

OK, since it does say what the paper is. But this title is not as good as that of the talk it was based on, “The evolution of sauropod dinosaurs from 1841 to 2008″. (I notice that Mark Witton nicked my title for his talk at TetZooCon.)

Running a question-and-answer website for science education: first hand experiences.

UNOBJECTIONABLE, but not my choice anyway — lead author Dave Hone presumably picked it. Could have done better by stating what at least one of those experiences was.

A new sauropod dinosaur from the Lower Cretaceous Cedar Mountain Formation, Utah, USA.

RUBBISH. At least this time it wasn’t entirely my fault. When we submitted this to Acta Palaeontologica Polonica, it was called “Brontomerus mcintoshi, a new sauropod dinosaur from the Lower Cretaceous Cedar Mountain Formation, Utah, USA”, but the journal made us take the taxon name out of the title. Why? Why why WHY?

The long necks of sauropods did not evolve primarily through sexual selection.

SWEET.

Why sauropods had long necks; and why giraffes have short necks.

EXCELLENT. Short, appealing and (hopefully) funny. When I give talks based on this paper, I use the even better short version, just “Why giraffes have short necks”. But that seemed a bit too cute for an academic setting.

Neural spine bifurcation in sauropod dinosaurs of the Morrison Formation: ontogenetic and phylogenetic implications.

WEAK. We should have stated the conclusion: a title like “Neural spine bifurcation in sauropods of the Morrison Formation is not an ontogenetic feature, but is phylogenetically significant” would have been better.

The neck of Barosaurus was not only longer but also wider than those of Diplodocus and other diplodocines.

GOOD. Not particularly exciting, but explicit.

Caudal pneumaticity and pneumatic hiatuses in the sauropod dinosaurs Giraffatitan and Apatosaurus.

NOT GOOD ENOUGH. We should have stated the main finding: “Caudal pneumaticity and pneumatic hiatuses reveal cryptic diverticula in the sauropod dinosaurs Giraffatitan and Apatosaurus“.

The effect of intervertebral cartilage on neutral posture and range of motion in the necks of sauropod dinosaurs.

UGH, rubbish. What the heck was I thinking? I should have written this post a couple of years ago, and used it to make me choose a much better title. As it is, it just leaves the reader assuming intervertebral cartilage probably has some effect, but they have no idea what.

 –

I make that six good titles, seven bad ones and six indifferent. Awarding two points per good title and one per adequate title, I give myself 18 points out of a possible 38 — slightly less than half, at 47%. More worryingly, there’s no apparent trend towards choosing better titles.

Must do better.

 

Over on his (excellent) Better Posters blog, Zen Faulks has been critiquing a poster on affective feedback. The full title of the poster is “Studying the effects of affective feedback in embodied tutors”. Among other points, Zen makes this one:

As a browser, I often want a take home message. This isn’t helped by the weak title, which represents most of your communication effort. “Studying the effect of” in a title is bland and uninformative. Every academic thing is “studying the effect of” something. A question would be better, and an answer would be better still.

I think that’s right on target. Unfortunately, we in palaeo are mired in an ancient tradition of uninformative paper titles. We look at Cope’s three indistinguishable 1877 titles “On a dinosaurian from the Trias of Utah”, “On a gigantic saurian from the Dakota epoch of Colorado” and “On Amphicoelias, a genus of saurian from the Dakota epoch of Colorado” and assume that’s the way to do it. Or his 1878 titles, “On the Vertebrata of the Dakota Epoch of Colorado” and “On the saurians recently discovered in the Dakota Beds of Colorado”.

And so we end up with uninformative titles like (to pick one at random from the most recent JVP) “Tilefish (Teleostei, Malacanthidae) remains from the Miocene Calvert Formation, Maryland and Virginia: taxonomical and paleoecological remarks” (what remarks? What did you discover about tilefish?) Or “Latest evidence of Palaeoamasia (Mammalia, Embrithopoda) in Turkish Anatolia” (what evidence? What does it tell you?) Or “On the skull of Radinskya (Mammalia) and its phylogenetic position” (what is its phylogenetic position?). [Apologies to the authors of these papers, whose titles are no worse than many, many others. I needed examples, and they drew the short straws.]

It’s in tribute to uninformative titles such as these that I stupidly titled my dissertation “Aspects of the history, anatomy, taxonomy and palaeobiology of sauropod dinosaurs”.

The cover of the printed version of my dissertation. Proof that I can pick a useless title just as well as E. D. Cope.

The cover of the printed version of my dissertation. Proof that I can pick a useless title just as well as E. D. Cope.

So what makes a good title? Here’s a rather random list of thoughts. Feel free to chip in with others that I missed.

Give the name of the taxon under study. Stupidly, lots of journals have a rule that says a paper naming a new taxon can’t use the new name in the title. I can’t begin to imagine why anyone thinks it’s a good idea to make sure that the title is missing the Single. Most. Important word, but there it is.

Avoid vague words like “study”, “aspects”, “observations”, etc. Instead, choose a title that tells us what you studied, what aspects were of interest, and what you observed.

Avoid weak puns. Don Henderson’s paper on sauropod step sequences got away with being called “Burly Gaits” because it was a clever double pun; but only just, as it had nothing to do with the Pearly Gates. It’s best not to attempt this unless you have something really smart.

In fact avoid all jocular references to well-known phrases, because they’re lame. Really, how does the introductory phrase improve titles like “Not just a pretty face: anatomical peculiarities in the postcranium of Rebbachisaurids (Sauropoda: Diplodocoidea)” or “The eyes have it: the sizes, shapes, and orientations of theropod orbits as indicators of skull strength and bite force”?

Don’t use a nounal phrase as the title. This is a amazingly common — titles like “The nature of Mauisaurus haasti Hector, 1874 (Reptilia: Plesiosauria)”. It doesn’t tell us what the paper is going to say, only what it’s going to say it about. Much better to choose a title that tells us what the nature of Mauisaurus is. (We’re guilty, too: the only paper co-written by all three of us SV-POW!er Rangers is called “Head and neck posture in sauropod dinosaurs inferred from extant animals”. Yes, sauropods have a head and neck posture, and yes we inferred it from extant animals. But we didn’t say what it actually is.)

Ask a question. For example, Roland T. Bird’s 1944 paper on the terrestrial/aquatic sauropod controversy was called “Did Brontosaurus ever walk on land?” More recently, Bonnan and Senter asked in 2007, “Were the basal sauropodomorph dinosaurs Plateosaurus and Massospondylus habitual quadrupeds?” A question draws people in.

Better yet, make a statement. Summarise the paper’s principal finding, if you can do it in a single short sentence. Bonaparte wrote an abstract in 1999 entitled “Rebbachisaurus tessonei Calvo and Salgado 1996 is not Rebbachisaurus Lavocat 1954.” Mitchell et al. (2009) called their paper “Sexual selection is not the origin of long necks in giraffes”. (I guess we had that in mind when we named our 2011 paper.)

The underlying principle here is this: for many people, the title will be the only part of your paper that they ever read. For many more, it will be the part that draws them in to read more — something they won’t do if the title doesn’t draw them in.

So, for the benefit for the first group, you want to write a title that will stand as a not-completely-inadequate surrogate for the whole paper. And you also want that title to provoke the interest of the second group.

 

I am just back from SVPCA, where I saw fifty 20-minute talks in three days. (I try to avoid missing any talks at all if I can avoid it, and this year I did.) As always, there was lots of fascinating stuff, and much of it not about the topics that I would necessarily have expected to enjoy. Examples include Tom Fletcher’s talk on the evolution of hydrodynamically efficient skin textures in fish, Lionel Hautier’s on the homologies of sloth teeth and Liz Martin’s on the skeletal-mass:total-mass ratio in birds.

Fletcher et al. 2104: figure 3. Flank scale of the osteichthyan Lophosteus: (a) scanning electron microscope (SEM) image of large buttressed tubercles on upper surface; (b) lateral view (surface rendering of mCt scan); and (c) dorsal view (SEM image). Scale bar: (a) 100 mm, (b-c) 0.5 mmFletcher et al. 2104: figure 3. Flank scale of the osteichthyan Lophosteus: (a) scanning electron microscope (SEM) image of large buttressed tubercles on upper surface; (b) lateral view (surface rendering of µCt scan); and (c) dorsal view (SEM image). Scale bar: (a) 100 mm, (b-c) 0.5 mm

Fletcher et al. 2104: figure 3. Flank scale of the osteichthyan Lophosteus: (a) scanning electron microscope (SEM) image of large buttressed tubercles on upper surface; (b) lateral view (surface rendering of mCt scan); and (c) dorsal view (SEM image). Scale bar: (a) 100 mm, (b-c) 0.5 mm

But the brutal truth is that some of the talks were much less engaging. As the fish, sloths and birds prove, it’s not necessarily the fault of the taxa being studied — other factors are more important.

In a moment of frustration during one of the less appealing talks, I made a list of four basic points that contribute to a talk being compelling.

Here they are.

1. Love your taxon. It’s one of the main generators of enthusiasm, and nothing is more engaging than enthusiasm. I’ve seen dinosaur talks given by people who clearly don’t much care for dinosaurs. It comes through and destroys the appeal of the talk. Conversely, at TetZooCon a couple of months ago, one of the highlights was Helen Meredith’s talk “What have amphibians ever done for us?” about a group that doesn’t honestly excite me much — but the amphibians excited her so much that I caught that excitement. Ditto for Lionel Hautier’s sloth talk at SVPCA.

What to do if you don’t love your taxon? Give a talk about something you do love. If you don’t love anything, why are you in this field? Really, without enthusiasm, you’re lost. If you don’t care, neither will we. So care.

2. Show us pictures of your taxon. If you’re a particle physicist, pretty much the only thing you can show in your talk is graphs. But one of the great things about vertebrate palaeontology and comparative anatomy is that the field is just bursting with beautiful, photogenic objects. So for heaven’s sake show them to us! Yes yes, you may legitimately have to show graphs later on when you get to the hardcore stuff, but your best bet to get us interested in (say) voles is to show us that they’re interesting. In palaeo, that means we need to see both bones and life restorations.

3. Engage with the audience. That means you need to know your material well enough that you don’t need to be reading notes. Yes, notes are a help if you’re nervous, but they absolutely kill any sense of connection between speaker and listeners. Do whatever it takes to avoid a monotone.

There are two ways to do this. The simplest is to learn your talk. Write it out longhand if you find that helpful, but then rehearse it enough times that you don’t need the script — so that seeing each slide is enough to send you, Pavlov-like, into the relevant bit of spiel. Then you can be making eye contact and waving your hands around, just like you would if you were explaining something in a pub.

The second way to do it is even better. Don’t just learn your talk but learn your subject. If you get sufficiently familiar with (say) sauropod necks, then you can hardly watch one of your slides come up and not start talking about what it shows you. It’s better to fly blind (even if you risk a crash) than to crawl. (And of course you’re not really blind: preparing the slides burns the narrative of the talk into your mind, so that you know where you’re going even without really trying.)

4. Tell a story. People are wired to love stories. It’s not coincidence that Aesop and Jesus both did their moral teaching principally through stories; nor that Dawkins’ fine explanations of evolution are expressed in pretty much story form. People who are listening to a story want to know what happens next.

“I did a principle component analysis” is not a story. “How separate radiations of anole lizards evolved to fill the same set of ecological niches” is a story. If a principle component analysis is the way you reach the punchline of that story, fine: the point is, you’ve made us care about the PCA before we get to it, because we want to find out what happens to the cute little lizards (which you showed us lots of nice pictures of early on).

Anoles_Cuba_2012-4-of-16

Here is the key point that underlies all this, and which I fear students are not always told as clearly as they should be: talks are not papers. A paper by convention is dry. It’s mostly words, equations and (often) graphs. A talk can’t afford to be dry, and by nature is about images and speech. It’s a much more human thing.

Here’s one reason why. We only read papers that we’re already interested in. I’ll read the sauropod papers in JVP, but skip over the fish, sloth and bird papers. That’s because I am already invested in sauropods, and because I know enough about them to make sense of a dry, technical paper. But when we go to conferences, we hear talks on lots of things that we’re not pre-interested in. A good speaker makes us interested. She has to. In short, a paper is directed at a specialist audience, while a talk has to win an audience from among non-specialists.

To be even shorter: talks should be fun to watch and listen to!

 


[See also: Tutorial 16: giving good talks (in four parts)]

arborization of science

Modified from an original SEM image of branching blood vessels, borrowed from http://blogs.uoregon.edu/artofnature/2013/12/03/fractal-of-the-week-blood-vessels/.

I was reading a rant on another site about how pretentious it is for intellectuals and pseudo-intellectuals to tell the world about their “media diets” and it got me thinking–well, angsting–about my scientific media diet.

And then almost immediately I thought, “Hey, what am I afraid of? I should just go tell the truth about this.”

And that truth is this: I can’t tell you what forms of scientific media I keep up with, because I don’t feel like I am actually keeping up with any of them.

Papers – I have no systematic method of finding them. I don’t subscribe to any notifications or table of contents updates. Nor, to be honest, am I in the habit of regularly combing the tables of contents of any journals.

Blogs – I don’t follow any in a timely fashion, although I do check in with TetZoo, Laelaps, and a couple of others every month or two. Way back when we started SV-POW!, we made a command decision not to list any sites other than our own on the sideboard. At the time, that was because we didn’t want to have any hurt feelings or drama over who we did and didn’t include. But over time, a strong secondary motive to keep things this way is that we’re not forced to keep up with the whole paleo blogosphere, which long ago outstripped my capacity to even competently survey. Fortunately, those overachievers at Love in the Time of Chasmosaurs have a pretty exhaustive-looking set of links on their sidebar, so globally speaking, someone is already on that.

The contraction in my blog reading is a fairly recent thing. When TetZoo was on ScienceBlogs, I was over there all the time, and there were probably half a dozen SciBlogs that I followed pretty regularly and another dozen or so that I at least kept tabs on. But ScienceBlogs burned down the community I was interested in, and the Scientific American Blog Network is sufficiently ugly (in the UI sense) and reader-unfriendly to not be worth my dealing with it. So I am currently between blog networks–or maybe past my last one.

Social Media – I’m not on Twitter, and I tend to only log into Facebook when I get an interesting notice in my Gmail “Social” folder. Sometimes I’m not on FB for a week or two at a time. So I miss a lot of stuff that goes down there, including notices about new papers. I could probably fix that if I just followed Andy Farke more religiously.

What ends up happening – I mainly find papers relevant to specific projects as I execute those projects; each new project is a new front in my n-dimensional invasion of the literature. My concern is that in doing this, I tend to find the papers that I’m looking for, whereas the papers that have had the most transformative effect on me are the ones I was not looking for at the time.

Beyond that, I find out about new papers because the authors take it on themselves to include me when they email the PDF out to a list of potentially interested colleagues (and many thanks to all of you who are doing that!), or Mike, Darren, or Andy send it to me, or it turns up in the updates to my Google Scholar profile.

So far, this combination of ad hoc and half-assed methods seems to be working, although it does mean that I have unfairly outsourced much of my paper discovery to other people without doing much for them in return. When I say that it’s working, I mean that I don’t get review comments pointing out that I have missed important recent papers. I do get review comments saying that I need to cite more stuff,* but these tend to be papers that I already know of and maybe even cited already, just not in the right ways to satisfy the reviewers.**

* There is a sort of an arrow-of-inevitability thing here, in that reviewers almost always ask you to cite more papers rather than fewer. Only once ever have I been asked to cite fewer sources, and that is when I had submitted my dinosaur nerve paper (Wedel 2012) to a certain nameless anatomy journal that ended up not publishing it. One of the reviewers said that I had cited several textbooks and popular science books and that was poor practice, I should have cited primary literature. Apparently this subgenius did not realize that I was citing all of those popular sources as examples of publications that held up the recurrent laryngeal nerve of giraffes as evidence for evolution, which was part of the point that I was making: giraffe RLNs are overrated.

** My usual sin is that I mentally categorize papers in one or two holes and forget that a given paper also mentioned C and D in addition to saying a lot about A and B. It’s something that vexes me about some of my own papers. I put so much stuff into the second Sauroposeidon paper (Wedel et al. 2000b) that some it has never been cited–although that paper has been cited plenty, it often does not come up in discussions where some of the data presented therein is relevant, I think because there’s just too much stuff in that paper for anyone (who cares about that paper less than I do) to hold in their heads. But that’s a problem to be explored in another post.

The arborization of science

Part of the problem with keeping up with the literature is just that there is so much more of it than there was even a few years ago. When I first got interested in sauropod pneumaticity back in the late 90s, you were pretty much up to speed if you’d read about half a dozen papers:

  • Seeley (1870), who first described pneumaticity in sauropods as such, even if he didn’t know what sauropods were yet;
  • Longman (1933), who first realized that sauropod vertebrae could be sorted into two bins based on their internal structures, which are crudely I-beam-shaped or honeycombed;
  • Janensch (1947), who wrote the first ever paper that was primarily about pneumaticity in dinosaurs;
  • Britt (1993), who first CTed dinosaur bones looking for pneumaticity, independently rediscovered Longman’s two categories, calling them ‘camerate’ and ‘camellate’ respectively, and generally put the whole investigation of dinosaur pneumaticity on its modern footing;
  • Witmer (1997), who provided what I think is the first compelling explanation of how and why skeletal pneumaticity works the way it does, using a vast amount of evidence culled from both living and fossil systems;
  • Wilson (1999), who IIRC was the first to seriously discuss the interplay of pneumaticity and biomechanics in determining the form of sauropod vertebrae.

Yeah, there you go: up until the year 2000, you could learn pretty much everything important that had been published on pneumaticity in dinosaurs by reading five papers and one dissertation. “Dinosaur pneumaticity” wasn’t a field yet. It feels like it is becoming one now. To get up to speed today, in addition to the above you’d need to read big swaths of the work of Roger Benson, Richard Butler, Leon Claessens, Pat O’Connor (including a growing body of work by his students), Emma Schachner (not on pneumaticity per se, but too closely related [and too awesome] to ignore), Daniela Schwarz, and Jeff Wilson (and his students), plus important singleton papers like Woodward and Lehman (2009), Cerda et al. (2012), Yates et al. (2012), and Fanti et al. (2013). Not to mention my own work, and some of Mike’s and Darren’s. And Andy Farke and the rest of Witmer, if you’re into cranial pneumaticity. And still others if you care about pneumaticity in pterosaurs, which you should if you want to understand how–and, crucially, when–the anatomical underpinnings of ornithodiran pneumaticity evolved. Plus undoubtedly some I’ve forgotten–apologies in advance to the slighted, please prod me in the comments.

You see? If I actually listed all of the relevant papers by just the authors I named above, it would probably run to 50 or so papers. So someone trying to really come to grips with dinosaur pneumaticity now faces a task roughly equal to the one I faced in 1996 when I was first trying to grokk sauropods. This is dim memory combined with lots of guesswork and handwaving, but I probably had to read about 50 papers on sauropods before I felt like I really knew the group. Heck, I read about a dozen on blood pressure alone.

(Note to self: this is probably a good argument for writing a review paper on dinosaur pneumaticity, possibly in collaboration with some of the folks mentioned above–sort of a McIntosh [1990] for the next generation.)

When I wrote the first draft of this post, I was casting about for a word to describe what is going on in science, and the first one that came to mind is “fragmentation”. But that’s not the right word–science isn’t getting more fragmented. If anything, it’s getting more interconnected. What it’s really doing is arborizing–branching fractally, like the blood vessels in the image at the top of this post. I think it’s pointless to opine about whether this is a good or bad thing. Like the existence of black holes and fuzzy ornithischians, it’s just a fact now, and we’d better get on with trying to make progress in this new reality.

How do I feel about all this, now that my little capillary of science has grown into an arteriole and threatens to become a full-blown artery? It is simultaneously exhilarating and worrying. Exhilarating because lots of people are discovering lots of cool stuff about my favorite system, and I have a lot more people to bounce ideas around with than I did when I started. Worrying because I feel like I am gradually losing my ability to keep tabs on the whole thing. Sound familiar?

Conclusion: Help a brother out

Having admitted all of this, it seems imperative that I get my act together and establish some kind of systematic new-paper-discovery method, beyond just sponging off my friends and hoping that they’ll continue to deliver everything I need. But it seems inevitable that I am either going to have to be come more selective about what I consume–which sounds both stupid and depressing–or lose all of my time just trying to keep up with things.

Hi, I’m Matt. I just arrived here in Toomuchnewscienceistan. How do you find your way around?

References

If the internet has any underlying monomyth, or universally shared common ground, or absolute rule, it is this:

People love to see the underdog win.

This rule has a corollary:

When you try to censor someone, they automatically become the underdog.

I say “try to censor” someone, because on the internet that is remarkably difficult to achieve. I’m not going to argue that the attention paid to the range of stories told on the internet is fairly distributed–being published is not the same as being read, and people seem to prefer cat pictures to reading about genocide. But it’s awfully hard to shut someone up, and any attempt to do so may backfire spectacularly.

If you work for an organization of any size, or have amassed any considerable power, reputation, or influence personally, you need to keep that at the forefront of your mind in every interaction you ever have with anyone, anywhere, ever. The reason for this constant attention is to keep you from becoming the overdog and thereby making an ass of yourself (and your organization, if you belong to one). Go read about the Streisand Effect and think proactively about how to keep that from happening to you.

Now, for the purposes of this tutorial I am going to arbitrarily sort the full range of possible messages into four bins:

  1. Those that make the teller look good.
  2. Those that make the teller look bad.
  3. Those that make someone else look good.
  4. Those that make someone else look bad.

Two and three are dead easy and often go hand in hand. If you want to spread messages of that type, all you have to do is find someone with less power, reputation, or influence–a prospective underdog, in other words–and be a jerk to them, thus turning them into an actual underdog. Coercion, threats, employment termination–these are all pretty good and may eventually pay off. But if you really want to look like a complete tit, and make the other party an instant hero, you gotta go for censorship. Out here in bitspace, it is the ne plus ultra of suicidal moves. It’s like Chuck Norris winding up for a roundhouse kick to someone’s face, only somehow his foot misses the other person’s face and hits him right in the junk instead. We will click and tap on that until they pry the mice and touchscreens from our cold, dead hands.

The first one–positive messages about yourself–is tricky. You can’t just go around telling people that you’re awesome. Anyone with any sense will suspect advertising. The only sure-fire method I know of is to do good work where people can see it. One thing you will just have to accept is that reputations are slow-growing but fast-burning. So, again, try to avoid burning yours down.

The last one–making someone else look bad–is also surprisingly tricky. If you just broadcast negatives to the world, that will probably backfire. At the very least, people start thinking of you as a negative force rather than a positive one. If the person you want to make look bad has ever lied or falsified data or oppressed anyone, use that. If they’ve ever tried to censor someone, or are actively trying to censor you, rejoice, they’ve done most of the work for you.

The upside of that last one is that, provided you’re not actively nasty, it is hard for others to hurt your reputation. If they just spew vitriol, it will probably backfire. If they lie about you, it will definitely backfire. About the only way to really trash your reputation is through your own actions. Your fate is in your own hands.

———–

So, this is transparently a meditation on the DNLee/Biology Online/Scientific American story.

I would really like to know the backstory. Did someone at Biology Online contact SciAm and ask them to take down DNLee’s post? If so, well, geez, that was stupid. Why does anyone ever expect this to work anymore? I mean, the actual event from which the Streisand Effect got its name happened a decade ago, which may seem short in human terms but is an eternity online (it’s two-thirds of the lifespan to date of Google, for example).

If someone at SciAm did it unilaterally to protect their valued financial partner, it was doubly stupid, because not only did the censorship act itself fail, but now people like me are wondering if Biology Online asked for that “protection”. In other words, people are now suspecting Biology Online of something they might not have even done (although what they did do–what their employee did on their behalf, which amounts to the same thing–was bad enough).

So all in all the affair is like a tutorial on how to royally cock things up on the internet. And in fact it continues to be–Mariette DiChristina’s “apology” is a classic non-apology, that uses a torrent of words to say very little. Her self-contradictory tweets are much more revealing, despite being under 140 characters each. And in fact her loudest message is the complete lack of communication with DNLee before she pulled the post. So meaning scales inversely with message length for DiChristina–not a great quality in an Editor-In-Chief. And, OMG does she need to learn about the Asoh defense.

In the end, the whole thing just saddens me. I’m sad that SciAm made the wrong call immediately and reflexively. It says to me that they don’t care about transparency or integrity. They may say otherwise, but they are belied by their actions.

I’m sad that, having not even known that Biology Online exists, my perception of them now starts from a position of, “Oh, the ones that called that science writer a whore.” (If you’re a BO fan, please don’t write in to tell me how wonderful BO actually is; doing so is just admitting that you didn’t read this post.)

I’m sad that this happened to DNLee. I hope that going forward her reputation is determined by the quality of her work and the integrity of her actions, and not by words and circumstances inflicted on her by others.

… I wonder if I could make it as a corporate consultant if I put on a suit, walked into rooms full of pointy-haired bosses, and just explained the Streisand Effect and the Asoh Defense as if they were novel insights. I’ll bet I could make a killing.

Suppose, hypothetically, that you worked for an organisation whose nominal goal is the advancement of science, but which has mutated into a highly profitable subscription-based publisher. And suppose you wanted to construct a study that showed the alternative — open-access publishing — is inferior.

What would you do?

You might decide that a good way to test publishers is by sending them an obviously flawed paper and seeing whether their peer-review weeds it out.

But you wouldn’t want to risk showing up subscription publishers. So the first thing you’d do is decide up front not to send your flawed paper to any subscription journals. You might justify this by saying something like “the turnaround time for traditional journals is usually months and sometimes more than a year. How could I ever pull off a representative sample?“.

Next, you’d need to choose a set of open-access journals to send it to. At this point, you would carefully avoid consulting the membership list of the Open Access Scholarly Publishers Association, since that list has specific criteria and members have to adhere to a code of conduct. You don’t want the good open-access journals — they won’t give you the result you want.

Instead, you would draw your list of publishers from the much broader Directory of Open Access Journals, since that started out as a catalogue rather than a whitelist. (That’s changing, and journals are now being cut from the list faster than they’re being added, but lots of old entries are still in place.)

Then, to help remove many of the publishers that are in the game only to advance research, you’d trim out all the journals that don’t levy an article processing charge.

But the resulting list might still have an inconveniently high proportion of quality journals. So you would bring down the quality by adding in known-bad publishers from Beall’s list of predatory open-access publishers.

Having established your sample, you’d then send the fake papers, wait for the journals’ responses, and gather your results.

To make sure you get a good, impressive result that will have a lot of “impact”, you might find it necessary to discard some inconvenient data points, omitting from the results some open-access journals that rejected the paper.

Now you have your results, it’s time to spin them. Use sweeping, unsupported generalisations like “Most of the players are murky. The identity and location of the journals’ editors, as well as the financial workings of their publishers, are often purposefully obscured.”

Suppose you have a quote from the scientist whose experiences triggered the whole project, and he said something inconvenient like “If [you] had targeted traditional, subscription-based journals, I strongly suspect you would get the same result”. Just rewrite it to say “if you had targeted the bottom tier of traditional, subscription-based journals”.

Now you have the results you want — but how will you ever get through through peer-review, when your bias is so obvious? Simple: don’t submit your article for peer-review at all. Classify it as journalism, so you don’t need to go through review, nor to get ethical approval for the enormous amount of editors’ and reviewers’ time you’ve wasted — but publish it in a journal that’s known internationally for peer-reviewed research, so that uncritical journalists will leap to your favoured conclusion.

Last but not least, write a press-release that casts the whole study as being about the “Wild West” of Open-Access Publishing.

Everyone reading this will, I am sure, have recognised that I’m talking about  John Bohannon’s “sting operation” in Science. Bohannon has a Ph.D. in molecular biology from Oxford University, so we would hope he’d know what actual science looks like, and that this study is not it.

Of course, the problem is that he does know what science looks like, and he’s made the “sting” operation look like it. It has that sciencey quality. It discusses methods. It has supplementary information. It talks a lot about peer-review, that staple of science. But none of that makes it science. It’s a maze of preordained outcomes, multiple levels of biased selection, cherry-picked data and spin-ridden conclusions. What it shows is: predatory journals are predatory. That’s not news.

Speculating about motives is always error-prone, of course, but it it’s hard not to think that Science‘s goal in all this was to discredit open-access publishing — just as legacy publishers have been doing ever since they realised OA was real competition. If that was their goal, it’s misfired badly. It’s Science‘s credibility that’s been compromised.

Update (9 October)

Akbar Khan points out yet more problems with Bohannon’s work: mistakes in attributing where given journals were listed, DOAJ or Beall’s list. As a result, the sample may be more, or less, biased than Bohannon reported.

 

 

 

For a palaeontology blog, we don’t talk a lot about geology. Time to fix that, courtesy of my middle son Matthew, currently 13 years old, who made this helpful guide to the rock cycle as Geology homework.

rocky1

rocky2

rocky3

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