How conveniently can you package your results?
April 13, 2015
We had a short email exchange which quickly converged on, “This would work well for some projects, but not for others.” That’s the same conclusion I came to in my recent review of my own paper titles: I am increasingly enamored of titles that are full sentences, because then if all someone reads is your title, they still know what you found. But not every paper can be summarized so neatly.
Beginning a tight little internet eddy that will be complete at the end of this post, Andy Farke posted my paper title review post on Facebook and it fired some discussion in the comments. Victoria Arbour wrote, “I’m trying to move more towards ‘sentence’ titles, but it’s difficult to come up with something that’s concise, accurate and nuanced sometimes!” I responded, “Totally agreed. There’s no one size fits all solution. I have no idea how John Foster and I could have turned the Snowmass Haplocanthosaurus title into a sentence that wouldn’t have been a disaster. ‘Concise, accurate, and nuanced’ are all good goals, but they pull in different directions.”
But it got me thinking about the different ways that we can craft our results for effective delivery. The default package is long-form: the paper. Not just long, but narrowly targeted: just about every sub-sub-subfield has a core of diehards who will read your paper because it’s right in their wheelhouse and they basically have to, to stay caught up. You were going to reach them anyway. The real question – the question that, iterated over all of your papers, will decide the shape of your career – is who else are you going to reach? The answer is going to depend a lot on serendipity, but you can improve your chances by building something easily digestible – scattering the seeds of your results over as many brains as possible, to increase the number of successful germinations (which in this metaphor could be anything from citations to one-off collaborations to life-long friendships). Here’s what I have so far.
Four ways to efficiently package your results
I almost wrote, “four ways to weaponize and aerosolize your science”. You’re trying to infect people with your ideas. Here are some potential delivery mechanisms.
First, and already mentioned: a good title. Not “Aspects of the history, anatomy, taxonomy and palaeobiology of good heavens I have lost feeling in my extremities” but, whenever possible, something that either tells people what you found (the sentence title) or at least indicates that you found something interesting (the question title, some ‘hook’ titles – “Why giraffes have short necks”). See these three posts for more.
Second, a summary figure. Discussed here. Nice because once people have seen that figure, they basically have your results in one convenient, portable, easily-digestible package. Downside: figures are usually entombed in papers, so this doesn’t count as an outreach maneuver unless you let the figure out into the wild some other way. Blog it, put it on Facebook, do something with it so that it functions as a funnel, catching people and pointing them toward your work.
Third, a punchy poster, like O’Hanlon’s. This has a similar caveat as the summary figure: if the only place people can see it is in its native environment (the paper, the scientific meeting), it’s still only preaching to the converted. Get it out where other people can see it. Second caveat: if the poster doesn’t point to something outside of itself, it doesn’t really count as outreach material. The best part of O’Hanlon’s poster is the QR code. If anyone is unhappy with how brief the poster is, they can follow the link and go down the rabbit hole. The depth of the engagement is in the user’s hands. Corollary: if your poster doesn’t have a QR code or a (tiny)URL, it’s a dead end. Why not make it into a gateway? It’s not a question of either/or, it’s an opportunity for yes/and.
Fourth, an infographic, like this one Victoria Arbour made to summarize some of the results from her big 2013 paper on Alberta ankylosaurs (borrowed from here). I thought it was ingenious when I first saw it (on Facebook), and I still do. You know why? Because I know jack about ankylosaurs, but this thing makes them seem both cool and tractable. Victoria is conveying, “There is structure here, and it makes sense. Let me guide you through it.” I instantly wanted something like this for every group of dinosaurs. You know who will appreciate you building something like this? Every other person besides the half-dozen grognards who work on the exact same thing you do (and maybe them, too). Gratitude leads to citations – people will go out of their way to cite your work just because they want other people to know about it.
Conclusions: give people a destination, give them choices, give them something
Three final points about all of this. First, none of these things work if there’s nowhere for interested parties to go, or nothing for them to find when they get there. If there’s a paper already, it had better justify the interest that made people look at it. Don’t let your catchy title be like the trailer for that movie that was 2 minutes of awesome and 1:58 of zzzzzzz. If there’s no paper yet, what are you pointing people to – a blog, a research website, a PeerJ preprint, some files on FigShare, a YouTube video, your open notebook, what? Give them somewhere to go. Immediate implication: if there’s nowhere else for interested people to go, why are you presenting now? Again: don’t build dead-ends, build gateways.
Next, if you think that crafting a second, tighter package strictly for the purposes of promotion is a bit gauche, here’s another perspective: you’re giving people more choices about how to engage with your work. A paper alone presents a very limited set of options. Read me (or skim me, or look at my figures), or don’t. Some people don’t have the activation energy that requires, and by ‘some people’ I mean everyone outside of your little niche. Most of them will never know that your work even exists. Craft something that will reach those people and give them an easy way in. Even for those closer to home, it may still make their lives easier. Have I actually read Arbour and Currie (2013)? No, but I looked at the pretty figures, because I saw the infographic on Facebook. So when I do need to know something about ankylosaurs (hey, stranger things have happened), I know where to turn – and who to cite. I, the user, have options. Give your users more options, and you may find that you get more users.
Third, it pays to stop and think about how people who aren’t in your narrow sub-sub-subfield are going to find out about your work. Do you have a blog? A Facebook account? Active on a mailing list or a forum? As long as that figure or poster or infographic sits in its native habitat, it’s only reaching the converted. Put it on your blog or on Facebook, now it’s something else, carrying your ideas out into the world: a missive, a missile, a missionary – all from the Latin mittere, ‘to send’. You’re already doing the work. Package it, neatly and tightly, and send it.
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Many thanks to Victoria Arbour for permission to post her diagram, and for her patience over the 23 months that it has taken me to get around to doing so. You really should go check out Arbour and Currie (2013) – the figures are stunning – and Victoria’s extensive and entertaining series of blog posts that followed. That rabbit hole starts here.
- Arbour VM, Currie PJ (2013) Euoplocephalus tutus and the Diversity of Ankylosaurid Dinosaurs in the Late Cretaceous of Alberta, Canada, and Montana, USA. PLoS ONE 8(5): e62421. doi:10.1371/journal.pone.0062421
- Wedel, M.J., and Taylor, M.P. 2013. Neural spine bifurcation in sauropod dinosaurs of the Morrison Formation: ontogenetic and phylogenetic implications. Palarch’s Journal of Vertebrate Palaeontology 10(1): 1-34. ISSN 1567-2158.