#OpenAccessWeek: my Jisc interview about designer labels
October 26, 2016
What’s holding back infrastructure development?
“The real problem, of course, as always, is not the technical one, it’s the social one. How do you persuade people to turn away from the brands that they’ve become comfortable with?
We really are only talking about brands, the value of publishing in, say, a big name journal rather than publishing in a preprint repository. It is nothing to do with the value of the research that gets published. It’s like buying a pair of jeans that are ten times as expensive as the exact same pair of jeans in Marks and Spencer because you want to get the ones that have an expensive label. Now ask why we’re so stupid that we care about the labels.”
Read the full interview here.