Tutorial 33: Checklist for a book signing

July 6, 2017

I’ve done a few book signings now and here’s my checklist of stuff to bring. The first three items on the list are asterisked because they may be provided by the venue, but they may not. Sometimes the venue will have tables for rent but not for loan. Don’t assume, do check in advance.

  1. Table.*
  2. Chair.*
  3. Tablecloth.* Yes, really. Even if the table is really nice, it will look even better with a tablecloth. Black, so it won’t show ink spots or stains, and long enough to reach the floor so visitors don’t have to look at whatever weird thing your legs and feet look like when you’re sitting in a chair. (There’s no tablecloth in the photo above because I had loaned it to Brian Engh to cover the much uglier table he had next to mine.)
  4. Books.
  5. Book stand, to hold a display copy of the book vertically, and – assuming the book is illustrated – open to a good ‘splash’ page.
  6. Clear plastic standees for signs, book covers, notes. Having the list price and the discounted price (assuming they’re available at a discount) is good. If there are positive quotes from reviews, put ’em on a sign.
  7. Blue Sharpies for signing books. Blue because it stands out, Sharpies because they’re permanent and the ink dries wicked fast. If you have doubts about the ink bleeding through, test in advance.
  8. Post-It notes: for people to write down names so you spell them correctly in the inscriptions, for you to write notes to send with people, to put names on reserved or pre-paid books, and for the thousand or so unforeseen circumstances where having a sticky note might be useful.
  9. Scissors: for opening boxes, cutting plastic off books, cutting paper signs to size on short notice, etc.
  10. Masking tape for fixing up ad-hoc signs, repairing boxes, hanging things from the wall or table, etc.
  11. Business cards to easily hand out email address and URLs.
  12. Full-size envelope or wallet for holding bills: full-size so you don’t have to fold and unfold bills, zipper top with no flap for easy access and equally easy closure, opaque sides so people can’t see how much is in there, and ideally a vibrant color so it will be hard for you to lose and equally hard for someone to swipe without drawing attention.
  13. Folder with discount fliers (or info fliers) for people who can’t buy a book right then. Don’t underestimate how useful these can be. There are a host of reasons why a potential buyer might not want, or be able, to purchase a book right that moment. Maybe they want their hands free as they’re walking around, if it’s an event with other exhibitors. Maybe they have no cash and can’t get a signal for PayPal (in which case, you probably won’t be able to get a signal for your Square card reader). Maybe they just want time to think about it. Whatever the reason, a tactile reminder of your book is a helpful thing to be able to send away with a potential buyer.
  14. Speaking of payment, set up for yourself a PayPal.me link, like this one. It’s fast and free, and the URL will be short enough that you can write it on a Post-It. At one of my signings this spring, there was no cell or wifi access inside the building. But a customer was able to go outside, get a signal, pay me using my PayPal.me link, get a screenshot of the confirmation, come back inside and show me the confirmation, and get their book. Seriously, do this.
  15. Plastic dinosaurs to set on the table and serve as long-distance visual cues. Don’t work on dinosaurs? Find some physical object related to your book to set on the table.
  16. Hand specimens for guests to examine while their books are being signed. For me that’s a chunk of petrified wood from the Morrison Formation, and a sectioned ostrich vertebra showing the internal structure.

In the photo up top, all of the little fiddly stuff – items 7-13 – is hidden behind one of the stacks of books, or behind the open book when the stacks get depleted. You can hide all kinds of mess behind a stack of books and still have a nice presentation.

I keep all of this stuff in a cardboard box that is clearly labeled “Book Signing”. So when an event comes along, all I have to grab are the books and that box and I’m good to go.

If you have further suggestions for improvement, let me know!

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