We’ve been fortunate in having several of our papers get considerable attention in the mass media, and we’ve blogged a bit about how to make that happen more easily. The bottom line is that no-one knows which stories will take off and which ones will not, but you can stack the deck in your favor by making things as easy as possible for reporters.

Making your story easily accessible for reporters is just a subset of making it accessible for any audience, so Tutorial 16: giving good talks is also relevant here.

Not all media interactions go smoothly. As an example, here are the links to the Clash of the Dinosaurs saga:

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