We’ve been fortunate in having several of our papers get considerable attention in the mass media, and we’ve blogged a bit about how to make that happen more easily. The bottom line is that no-one knows which stories will take off and which ones will not, but you can stack the deck in your favor by making things as easy as possible for reporters.
- Xenoposeidon week, day 1-and-a-half: the media
- Sauropod neck posture: the world responds
- Brontomerus in magazines: preparing for the media
Making your story easily accessible for reporters is just a subset of making it accessible for any audience, so Tutorial 16: giving good talks is also relevant here.
Not all media interactions go smoothly. As an example, here are the links to the Clash of the Dinosaurs saga:
Sauropod Vertebra Picture of the Week 